Disaster Recovery: Data Presence beyond cyberattacks

By Mário Rachid 
Mr. Rachid is Embratel's Chief Digital Solutions Officer


Data is one of the most valuable assets of an organization. The analysis and cross-referencing of thousands of pieces of information make it possible to elect the most suitable decisions for the company's growth. The dizzying increase in business-generated-data makes data central to the development of companies. Therefore, protecting data is of utmost importance and imperative.
Although cyberattacks have received a great deal of attention from organizations in recent years, due to the mega-events that have taken place that has destabilized companies around the world, these attacks are just one of the concerns that companies should have in relation to IT infrastructure. Natural disasters, such as flood, earthquake, structure integrity issues, power failures, and outages, fires, and human error can have devastating consequences in terms of loss of data and paralyzing business operations.

Large investments in IT outsourcing show the importance of digitization for companies and demonstrate that a high availability should be of broader interest. As a result, contingency and data protection solutions, such as Disaster Recovery, should attract the attention of companies at a much higher volume than it was estimated a few years ago.

With Disaster Recovery solutions, it is possible to quickly restore a system’s operation and to access data, even in the presence of failures and disasters. A major financial institution experienced difficulties after a power outage in one of its data centers, which resulted in thousands of consumers being prevented from using its services since all platforms of the organization had been shut down. In another instance, the fire at a data center provider resulted in a major impact for customers who could not access data and the associated platforms. In such occurrences, losses to companies and their consumers, are immeasurable.

These situations can deeply damage the company’s credibility as well. At a time in which a business is already born digital and cannot survive without the availability that only technology brings, a Disaster Recovery solution is critical to reducing the chances of IT infrastructure downtime.
The concern about IT infrastructure and operations should be one of the pillars of any organization. The choice of the best solutions that, in addition to effective, must be scalable, accessible and tailored for the business needs, is an alternative to protect the organization against any issues that may paralyze your activities.

If in the past there was a concern about investing in Disaster Recovery solutions because of the high investment value, today there is a different reality. As a Service offers are already available in a pay-per-use model, i.e., a monthly fee is paid to secure the replication of the environment and an additional fee is charged in case of effective use of the replicated environment. Thanks to these features, the number of companies using Disaster Recovery systems is growing exponentially.

Adapting to the new world of connected business requires a 360-degree view of all the threats that the IT infrastructure may have to face on a day-to-day basis. Companies seeking flexibility to improve their operations must invest in solutions that protect their data and address the gaps found within organizations. Investing in Disaster Recovery solutions is to ensure the operation of the company. Only those companies that are able to protect their data and infrastructure against any possible threat will have the capacity to grow. Success depends on digital presence and shutdowns and blackouts are no longer accepted by increasingly demanding clients.


Mário Sergio Rachid is the Executive Director of Digital Solutions for Embratel and CEO of Hitss & Primesys. Mário is a Professional with 25 years of experience. He has been leading executive roles for the past 10 years in multinational companies. Mário has experience in assembling and developing companies in the telecommunications and services sector. He was elected for two consecutive years (2016 and 2017) as a leading IT Executive in Brazil. He has numerous publications in the media.






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